The Team

Karen Halstead has over 30 years of experience in media, with a client roster that spans almost every industry. 

Before founding Ways & Means, Karen led a variety of agency media teams including Mekanism, Eleven, Inc., Universal McCann SF, and TBWA/Chiat/Day SF.

Karen holds an MBA from New York University and a Bachelor's of Science from Georgetown University. 

Diana Bormuth has over 20 years of experience in marketing and media and has managed campaigns for some of the best known brands in the country. 

Before founding Ways & Means, Diana led both in-house and agency teams. She has a particular affinity for challenger brands.

Diana graduated from Georgetown University with a Bachelor’s Degree in Linguistics and Mandarin. 

Paige Weber has over 12 years of experience in media, and has worked on local, national and global campaigns for blue chip brands like Intuit TurboTax and Toyota.

She has a deep digital skillset at strategic and tactical levels.

Paige holds a Bachelor’s Degree in Marketing from the University of Mississippi.