The Founders

Karen Halstead has over 25 years of experience in media and has a client roster that spans almost every industry. 

Before founding Ways & Means, Karen led a wide variety of agency media teams including Mekanism, Eleven, Inc., Universal McCann San Francisco, and TBWA/Chiat/Day San Francisco. Her first nine years in the industry were spent in New York.

Karen holds an MBA from New York University and a Bachelor's of Science from Georgetown University. 

Diana Bormuth has over 15 years of experience in marketing and media and has managed agency and in-house media programs for some of the best known brands in the country. 

Before founding Ways & Means, Diana was the Director of Marketing for GOOD Worldwide. Prior to that she worked with Karen to build the media department at Eleven, Inc., leading Virgin America's media program for four years.

Diana graduated from Georgetown University with a degree in Linguistics and Mandarin.